Congratulations! You’ve made the decision to sell your home. Partnering with the right realtor is often the first step in the selling process as they can offer insight into what buyers are craving, potential target markets, and how to best position your home for a smooth launch.
While some sellers look to simply sell “as is”, other sellers look to achieve the highest dollar possible. For this we need to focus on the product first. What’s intriguing about your home or what will draw a buyer in? Have you considered staging, landscaping, lighting, or paint? We want your home to appeal to the largest possible audience. To accomplish this we need to prepare your home.
Did your neighbour down the street sell their house for a great price? Do you know what a great price would be? Are you wondering how? Pricing strategies are part science and part art. We combine historical statistics from the market, cross-reference product features from each house, then compare current competition if we were to sell today. Sometimes the smallest item can make the biggest difference when selling quickly or sitting on the markets for weeks or months.
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Creating exposure using a variety of mediums is key to ensuring we generate awareness of your Listing. We’ll leverage technology using websites, social media and other marketing platforms to generate awareness and buzz. Local networking with realtors by hosting public and private open houses will also drive traffic. We’ll also provide options for private showings, which create a sense of urgency for the potential buyer. Building a strategy together helps us work as a team to put your product in the best possible position to get you as close to what you’ve asked for.
Staging is the process of moving your home into a neutral palette, allowing the buyers eyes’ to see how they could live in each room. Using the techniques learned as a Certified Staging Professional, our in-house stager will create an environment buyers can envision living in; one that’s objective and appealing to the masses.